GOC Hawaiian Shirts

Each GOC Studio Hawaiian shirt carries a piece of Hong Kong — drawn from personal memories, everyday scenes, and the city's quiet details that often go unnoticed.

Since our first pattern, Chrysanthemum Blossom, in 2018, we have continued to develop new prints and colourways. Every shirt is crafted in Hong Kong in limited quantities, using breathable Tencel linen or hand-dyed indigo cotton — designed to be worn as a shirt or a lightweight jacket, across all seasons.

Unisex. Limited production. Made in HK.