Three brands. One obsession with getting it right.
GLUE Associates is a Hong Kong creative label. We make clothes the way we think they should be made — with intention, with craft, and with a strong sense of where we come from.
Erick — Vision & Space
The one who draws the lines. Patterns, graphics, retail spaces — if it has a visual, he shaped it. All three GLUE Associates stores were designed and built by him, which is either very efficient or a sign of a control problem. Probably both.
Karen — Material & Make
The one who makes it real. From the first swatch to the finished garment, she runs the full production process across GOC Studio, Incense Harbour, and NoRo. Nothing ships without her say.