Three brands. One obsession with getting it right.
GLUE Associates is a Hong Kong creative label, founded in 2014 and based at PMQ, 35 Aberdeen Street, Central. We are independent and family-led. We make clothes the way we think they should be made — with intention, with craft, and with a strong sense of where we come from.
Everything we design is produced in limited quantities and made in Hong Kong, mostly from Japanese fabrics. Not as a marketing line — it is simply how we work.
Our three labels
GOC Studio — our pattern apparel label. Original prints drawn from the details of everyday Hong Kong life, from the first Chrysanthemum Blossom pattern in 2018 onward. Hand-printed T-shirts, pattern shirts, indigo-dyed pieces, jackets and kidswear, in organic fabric and Tencel linen with natural corozo buttons. Find us at S402, PMQ.
Incense Harbour — our Japanese-fabric clothing label. The name is the old translation of Hong Kong, the fragrant harbour. Denim workwear jackets, woven shirts, knitwear and trousers, cut from Japanese cotton and denim and finished with corozo buttons. Built to be worn hard and to soften with age. Find us at S403, Block A, PMQ.
NoRo — our newest space, opened in 2026 next door to the other two, for home goods and children's pieces made the same way.
The people
Erick — Vision & Space
The one who draws the lines. Patterns, graphics, retail spaces — if it has a visual, he shaped it. All three GLUE Associates stores were designed and built by him, which is either very efficient or a sign of a control problem. Probably both.
Karen — Material & Make
The one who makes it real. From the first swatch to the finished garment, she runs the full production process across GOC Studio, Incense Harbour, and NoRo. Nothing ships without her say.
Visit us
All three stores are at PMQ, 35 Aberdeen Street, Central, Hong Kong. We ship worldwide from Hong Kong. If you are in town, come and handle the fabric — it is the whole point.